December 7, 2009 – I mentioned some details previously about an interesting promotion I did where I actually purchased an area of a forum for our various projects.  Today we cracked the 5k views mark on our threads with almost a full month to go.  Divide the 5,000 views by the cost of $150 and we are at .03 per highly targeted view.  Originally I was thinking that anything in the vicinity of .05 would be amazing so I am super pleased to see these number and look forward to renewing this marketing initiative at the same price in January 2010.

January 19, 2010 update:

The six month deal has finished with a whooping 6,800 views which brings our cost per view down to .022 each.  Spectacular by any measure and I was able to renew for 1-year at an even lower price of $270 – so I am looking forward to even better numbers now that this area of the forum is established.