The heart of any business whether a start-up or a ongoing concern is the ability to bring in new business. No matter how wonderful your idea is or how hard you work it is always important to keep your eye on what pays the bills and pumps up the bottom line.
Without new business most ventures would die quickly, so make sure to treat your lead generation and business development with the utmost respect!
As a marketing professional that has been working in the industry for over 20 years I am always looking for opportunities to learn and stay current with what is coming down the pipeline and Udemy online learning has been on my to-do list for a while. I finally carved out time to complete a fascinating course, Lead Generation & Business Development 2021.
My favorite take-away from the course was the in-depth dive into LinkedIn advertising. I have been on LinkedIn for a long time but my advertising experience there was relatively thin. The practical information and guidance from the course was much appreciate and will definitely come in handy in the near future.