One of the main reasons I was brought in to my current position was to launch a search marketing program for our most progressive affiliates.  It has been quite challenging to juggle this important task with the other half of my responsibilities but now it is time to gauge the success of the first quarter and what a crazy three months it has been!  Here is a sample of some of the first reports run: (please note – ‘new’ means the keywords did not previously show up on the first 100 results)

I have only run-off these two so far but all of the first quarter reports currently due have shown various degrees of positive moves similar to the samples above.  I will have another batch due in the first week of February so I am crossing my fingers for the same results.

Update Jan. 19, 2010

Still running reports and more great results!!

and more!  Tempered with a couple of slight downward fluctuations that will be addressed this next quarter.

All-in-all the first quarter has been a huge success and even on the sites that had some issues (spam, hacked and poor design/navigation) were able to make some headway.  I know the 2nd quarter and beyond won’t yield these type of spectacular results but we will start to concentrate more on traffic and conversions anyways.