I have been running a test campaign for the past few weeks on Facebook and thought that the one million impressions served mark was a good time to present the value to my client.  As you can see below the click-thru rate is not that high, but that was not the number one priority here, spreading our local brand was.

Because you are able to laser target your demographics on Facebook we were able to serve up tens of thousands of ads to are current customers and their friends.  We were also able to get out to new people and get conversions that likely paid for the advertising 20 times over!!  We were even able to place our phone number in the ads so we are not solely dependent on clicks for conversions.  Overall this test project showed a huge value in advertising our brands on Facebook and the client approved a five fold increase in monthly spend on this project.  One million targeted impressions for under $100 is a steal!!