I have noticed that there are quite a few big brand companies out there looking for Digital Marketing Managers and they have been posting for many, many months. I have also seen a rise in the number of head-hunters contacting me since September. Digital Marketing is finally starting to reach the pinnacle of the job Read more about Hiring a Digital Marketing Manager – It Ain’t Easy[…]
How do you reach 313,000 people at a cost of .000002 each? Get your video going viral on Facebook!! Update September 9, 2015 It looks like we plateaued out at around 500,000 reached in Quebec which is great for our Ottawa location but as a bonus it looks like we are going viral world-wide with Read more about Incredible Viral Video Results on Facebook[…]
I thought it was funny that a Subway ad for the smoked meat sub came up on this article. I wonder if this non-use of a negative keyword was purposely overlooked?
Understanding exactly how digital marketing effects the bottom-line is not always easy. Here is a look at the approximate monthly revenue increases observed over the past five and a half years.
So we all know how important social media is these days and fresh compelling content for your website is also a priority. But be careful who you have writing for your website and social media accounts. Sometimes saving a few bucks can really come back to bite ya. Here we see a company that is Read more about Be Careful When Farming Out Your Writing[…]
Nothing is too surprising here, although I am a bit shocked that it seems banner ads get almost zero love at all!
I had a great time working with Michelle Keadle-Taylor on this article. Social media, especially Facebook has become a really important part of our digital marketing mix over the past few years! Standard Auto Wreckers, in Canada, found an easy way to increase their advertising reach to new potential customers while decreasing the amount of Read more about Worked on a Fun Article for Automotive Recycling Magazine – Sept. / Oct. 2014[…]
Having fun with my new column Ask Jay!
The last few months I have spent time with a few Google Adwords reps complaining about the ambiguity of the quality scores in Google Adwords and have yet not heard an explanation that makes much sense. With that said, I found this little surprise the other day!
How do you generate one thousand times more traffic than usual and bring your hosting server to a grinding halt? Go Viral! I put together a fake news story last week and it seems someone posted it to Reddit.com and then the fun began! I got a phone call from my host saying that the Read more about Viral Fake News Crashes Server[…]