One of the main reasons I was brought in to my current position was to launch a search marketing program for our most progressive affiliates. It has been quite challenging to juggle this important task with the other half of my responsibilities but now it is time to gauge the success of the first quarter Read more about Quarterly Report Time[…]
Sometimes good search engine marketing uses brain power instead of dollar power and that is where you can separate the hacks from real search engine marketing professionals. Almost anyone can plop down $x,xxx.xx for an ad on a busy website and get visitors but if you want to get conversions you need to mix $$ Read more about 1,300 Views for $0.00 – Nice ROI[…]
December 7, 2009 – I mentioned some details previously about an interesting promotion I did where I actually purchased an area of a forum for our various projects. Today we cracked the 5k views mark on our threads with almost a full month to go. Divide the 5,000 views by the cost of $150 and Read more about Unique Promotion Paying Off[…]
Once in a while you find a splurge of traffic coming from a strange place and none is more suiting then in the statistics of one of my test blogs, AllWeirdNews.com – If you follow my case studies this site is one that does quite well in the search engines and traffic in general with Read more about Traffic from an Unexpected Place[…]
June 21, 2009 – Some ‘weird’ things have been happening for the term ‘odd news’ I spent another few days down on page 3/4 and now am back to the home page in 6th position. I am starting to wonder if the big ‘G’ is doing some hand editing on these results and moving up Read more about Tinkering with Title Tags[…]
I was sifting through my stats for one of my test sites, AllWeirdNews.com and noticed that I was receiving a large majority (13.2%) of my search traffic from the key phrase “odd news” – the interesting thing about this is that I don’t rank very high on the first page for this term (usually in Read more about Google First Page VS. Google Top Results[…]
May 20, 2009 – Roughly 5 weeks has elapsed since my small change in the title and I have to say that the results are definitely positive but a little on the inconclusive side. Rank position overall in my keywords has improved slightly but I did not really see any initial drop in visits. This Read more about Search Engine Rank Comparison[…]
I have a couple of sites that garner the majority of their traffic from front page search results of an image. Optimizing Alt image text has been a tool of good SEO’s for quite a while and I am going to try and figure out all the reasons for these images ranking so well for Read more about Google Images Drives Traffic[…]
Promoting my websites through Google News is my most recent case study project. I just started so I can’t confirm all of the potential results but I am hoping I can perfect this method of promotion to provide backlinks, trust and traffic. Below is a screen-shot of my press release showing on the first page Read more about Google News Promotion[…]
Co-op Search Engines: (January, 2009) Update – While I would rate this entire study a success because it allowed me to leverage my web directory traffic and provided me with some additional advertising revenue I have decided to massively scale it back because it appears I received a Google penalty by having empty (or near Read more about Unique Use of New Google Product[…]