February 3, 2010 – Here are the numbers from one of my clients, which offers a perfect mathematical illustration of how important the long-tail search is. -Google sent 10,491 visits via 2,405 keywords -Top 20 keywords accounted for 4,956 visits -Brand searches are number one at 2,555 visits The 4,956 visits from the top 20 Read more about Proof of the Power of the Long-Tail[…]
I have spent the last four days digging through data in order to produce quarterly reports for some of our members. Most are doing very well but a few are lagging behind for various reasons. This case in particular was interesting because they had a terrible website up with poor navigation, an empty title tag, Read more about Little SEO Battles can Win the Ranking War[…]
One of the main reasons I was brought in to my current position was to launch a search marketing program for our most progressive affiliates. It has been quite challenging to juggle this important task with the other half of my responsibilities but now it is time to gauge the success of the first quarter Read more about Quarterly Report Time[…]
Sometimes good search engine marketing uses brain power instead of dollar power and that is where you can separate the hacks from real search engine marketing professionals. Almost anyone can plop down $x,xxx.xx for an ad on a busy website and get visitors but if you want to get conversions you need to mix $$ Read more about 1,300 Views for $0.00 – Nice ROI[…]
I have written a few Google Knols whenever I found a bit of extra time and I just noticed today that my total Knol views is approaching the 5,000 mark. I also spotted a new award in my Bio, a Google Knol Top Viewed Author Award!
We recently re-branded one of our sites and the Google search traffic thus far is spectacular! Traffic quantity is still low but if the trend continues, this site will be a major success.
I thought today we would take a look through Google Analytics and see how some of the keywords are performing after 5 months on the job. I am very pleased with these results and I have barely started working on the inner pages. I have only been devoting around 30% of my time to this Read more about 5 Month Results Reviewed[…]
December 7, 2009 – I mentioned some details previously about an interesting promotion I did where I actually purchased an area of a forum for our various projects. Today we cracked the 5k views mark on our threads with almost a full month to go. Divide the 5,000 views by the cost of $150 and Read more about Unique Promotion Paying Off[…]
I have been in my new position for almost four months now so I thought it would be a good time to compare some organic search data and see how things have been going. I compared this past month with the month before I began and the results are fantastic, even I was a bit Read more about Some Results from the First Few Months of Hard Work[…]
I was playing a little recreational poker ($1-$2 Texas Hold’em) the other day and a couple of younger folks were arguing about the advantages of pursing a career in either Marketing or Finance. One of them told the other that you can only go into marketing if you are ‘artistic’ – I chimed in with Read more about Creative Search Engine Marketing[…]