A case study on the power of engagement on Facebook.

-Post made on Sept. 7, 2019

-Image sourced from Reddit

-Image watermark left intact to comply with any copyright issues

An analysis showing engagement and popularity of a relevant post (automotive related) that went viral.

-Boosted for $10 twelve hours after the initial post (post went viral prior to boost)

Engagement sample excerpts:

Conclusion:

Engagement is a two-fold recipe; you need interesting content but you also need to set-the-stage for this by encouraging fans and visitors of your social media pages to visit often and participate on your page. If fans/visitors know your page offers interesting content and engagement regularly they will come to the page on a regular basis with the intent to participate.