How do you generate one thousand times more traffic than usual and bring your hosting server to a grinding halt? Go Viral! I put together a fake news story last week and it seems someone posted it to Reddit.com and then the fun began! I got a phone call from my host saying that the Read more about Viral Fake News Crashes Server[…]
When you start a new project the first six months can be a flurry of accomplishments and reaching the end of the first year and looking way back to when you started is almost always very satisfying. But how about the second year and beyond? Obviously when you first begin working on a website and Read more about No Sophmore Slump Here[…]
Networking within your industry can be very time consuming but when you build relationships it can have a huge value long-term. In December of 2009 I made the acquaintance of someone in my clients industry that had a successful established website, at the time our website was new so I asked if I could purchase Read more about Industry Networking Pays Off[…]
Online forums are a great place to learn new things and communicate with like-minded folks on virtually any topic you can think of. Health, hobbies, career or just passing on funny stories, there truly is a forum community for everyone. They can also be a great place to promote your business, but I can count Read more about Online Marketing Done Right![…]
I have been running a test campaign for the past few weeks on Facebook and thought that the one million impressions served mark was a good time to present the value to my client. As you can see below the click-thru rate is not that high, but that was not the number one priority here, Read more about Facebook Offers Huge Brand Building Value[…]
I am just doing a six month review of one of our main sites that I was tasked with having re-designed, re-launched and SEO’ed and the results are incredible. It is not a stretch to estimate this effort is bringing in an additional $30,000 per month in revenue!! Here are the increases: and here is Read more about Incredible 6 Month Results for Charity Website[…]
One part of SEO that many people have trouble with, even professionals – is data-mining. I wrote a Google Knol titled : Website Analytic Tips for SEO a few months back and received good feedback on it. The truth is, that data-mining can be very time consuming and a bit boring but it is essential! Read more about The Value of Data-Mining[…]
February 3, 2010 – Here are the numbers from one of my clients, which offers a perfect mathematical illustration of how important the long-tail search is. -Google sent 10,491 visits via 2,405 keywords -Top 20 keywords accounted for 4,956 visits -Brand searches are number one at 2,555 visits The 4,956 visits from the top 20 Read more about Proof of the Power of the Long-Tail[…]
I have spent the last four days digging through data in order to produce quarterly reports for some of our members. Most are doing very well but a few are lagging behind for various reasons. This case in particular was interesting because they had a terrible website up with poor navigation, an empty title tag, Read more about Little SEO Battles can Win the Ranking War[…]
One of the main reasons I was brought in to my current position was to launch a search marketing program for our most progressive affiliates. It has been quite challenging to juggle this important task with the other half of my responsibilities but now it is time to gauge the success of the first quarter Read more about Quarterly Report Time[…]